{"id":1676,"date":"2026-07-28T17:49:28","date_gmt":"2026-07-28T15:49:28","guid":{"rendered":"https:\/\/www.webbysisters.com\/?page_id=1676"},"modified":"2026-10-13T19:20:27","modified_gmt":"2026-10-13T17:20:27","slug":"werbe-content","status":"publish","type":"page","link":"https:\/\/www.webbysisters.com\/en\/werbe-content\/","title":{"rendered":"Ad Content"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1676\" class=\"elementor elementor-1676\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a100b0 e-flex e-con-boxed e-con e-parent\" data-id=\"2a100b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-007f8e2 elementor-widget elementor-widget-html\" data-id=\"007f8e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- =========================================================\r\n     WEB BY SISTERS \u2013 WERBE-CONTENT INTRO\r\n     KOMPAKTERE VERSION\r\n========================================================= -->\r\n\r\n<section style=\"width:100%;box-sizing:border-box;background:#ffffff;padding:46px 20px 48px;font-family:Inter,Arial,sans-serif;\">\r\n\r\n  <div style=\"  width:100%;  max-width:1050px;  margin:0 auto;  box-sizing:border-box;  \">\r\n\r\n    <!-- =====================================================\r\n         KOPFBEREICH\r\n    ====================================================== -->\r\n\r\n    <div style=\"    max-width:820px;    margin:0 auto 28px;    text-align:center;    \">\r\n\r\n      <p style=\"      margin:0 0 11px;      font-family:Inter,Arial,sans-serif;      font-size:11px;      line-height:1.4;      font-weight:600;      letter-spacing:3px;      text-transform:uppercase;      color:#b99858;      \">\r\n        AD CONTENT\r\n      <\/p>\r\n\r\n      <h1 style=\"      margin:0 0 16px;      font-family:Georgia,'Times New Roman',serif !important;      font-size:clamp(31px,4.8vw,42px) !important;      line-height:1.18 !important;      font-weight:500 !important;      color:#123f35 !important;      \">\r\n        Ad content: ideas made visible\r\n<\/h1>\r\n\r\n      <div style=\"      width:42px;      height:2px;      background:#b99858;      margin:0 auto 18px;      \"><\/div>\r\n\r\n      <p style=\"      margin:0 auto 12px;      max-width:800px;      font-family:Inter,Arial,sans-serif !important;      font-size:clamp(16px,1.7vw,17px) !important;      line-height:1.68 !important;      font-weight:400;      color:#55655f !important;      \">\r\n        We create visual content for businesses, products and brands \u2013 from the first idea to the finished campaign. We combine\r\n        <strong style=\"font-weight:700;color:#3f514b;\">concept, art direction, AI visualisation, animation and video production<\/strong> into one consistent presence.\r\n      <\/p>\r\n\r\n      <p style=\"      margin:0 auto;      max-width:800px;      font-family:Inter,Arial,sans-serif !important;      font-size:clamp(16px,1.7vw,17px) !important;      line-height:1.68 !important;      font-weight:400;      color:#55655f !important;      \">\r\n        Product campaign, social media content, promo video or visual brand world: we create content that doesn't just look good, but delivers a clear message and fits your business.\r\n      <\/p>\r\n\r\n    <\/div>\r\n\r\n\r\n    <!-- =====================================================\r\n         LEISTUNGEN\r\n    ====================================================== -->\r\n\r\n    <div style=\"    display:grid;    grid-template-columns:repeat(auto-fit,minmax(260px,1fr));    gap:6px 20px;    max-width:900px;    margin:0 auto 24px;    \">\r\n\r\n      <div style=\"      display:flex;      align-items:flex-start;      gap:12px;      padding:8px 0;      border-bottom:1px solid #e7e9e7;      \">\r\n        <span style=\"        flex:0 0 auto;        font-family:Georgia,'Times New Roman',serif;        font-size:18px;        line-height:1.35;        color:#b99858;        \">01<\/span>\r\n\r\n        <span style=\"        font-family:Inter,Arial,sans-serif;        font-size:15px;        line-height:1.5;        color:#3f514b;        \">\r\n          Creative concept &amp; storytelling\r\n        <\/span>\r\n      <\/div>\r\n\r\n\r\n      <div style=\"      display:flex;      align-items:flex-start;      gap:12px;      padding:8px 0;      border-bottom:1px solid #e7e9e7;      \">\r\n        <span style=\"        flex:0 0 auto;        font-family:Georgia,'Times New Roman',serif;        font-size:18px;        line-height:1.35;        color:#b99858;        \">02<\/span>\r\n\r\n        <span style=\"        font-family:Inter,Arial,sans-serif;        font-size:15px;        line-height:1.5;        color:#3f514b;        \">\r\n          AI-generated images &amp; product visuals\r\n        <\/span>\r\n      <\/div>\r\n\r\n\r\n      <div style=\"      display:flex;      align-items:flex-start;      gap:12px;      padding:8px 0;      border-bottom:1px solid #e7e9e7;      \">\r\n        <span style=\"        flex:0 0 auto;        font-family:Georgia,'Times New Roman',serif;        font-size:18px;        line-height:1.35;        color:#b99858;        \">03<\/span>\r\n\r\n        <span style=\"        font-family:Inter,Arial,sans-serif;        font-size:15px;        line-height:1.5;        color:#3f514b;        \">\r\n          Promo videos &amp; social media videos\r\n        <\/span>\r\n      <\/div>\r\n\r\n\r\n      <div style=\"      display:flex;      align-items:flex-start;      gap:12px;      padding:8px 0;      border-bottom:1px solid #e7e9e7;      \">\r\n        <span style=\"        flex:0 0 auto;        font-family:Georgia,'Times New Roman',serif;        font-size:18px;        line-height:1.35;        color:#b99858;        \">04<\/span>\r\n\r\n        <span style=\"        font-family:Inter,Arial,sans-serif;        font-size:15px;        line-height:1.5;        color:#3f514b;        \">\r\n          Animation &amp; motion design\r\n        <\/span>\r\n      <\/div>\r\n\r\n\r\n      <div style=\"      display:flex;      align-items:flex-start;      gap:12px;      padding:8px 0;      border-bottom:1px solid #e7e9e7;      \">\r\n        <span style=\"        flex:0 0 auto;        font-family:Georgia,'Times New Roman',serif;        font-size:18px;        line-height:1.35;        color:#b99858;        \">05<\/span>\r\n\r\n        <span style=\"        font-family:Inter,Arial,sans-serif;        font-size:15px;        line-height:1.5;        color:#3f514b;        \">\r\n          Art direction &amp; visual campaign development\r\n        <\/span>\r\n      <\/div>\r\n\r\n\r\n      <div style=\"      display:flex;      align-items:flex-start;      gap:12px;      padding:8px 0;      border-bottom:1px solid #e7e9e7;      \">\r\n        <span style=\"        flex:0 0 auto;        font-family:Georgia,'Times New Roman',serif;        font-size:18px;        line-height:1.35;        color:#b99858;        \">06<\/span>\r\n\r\n        <span style=\"        font-family:Inter,Arial,sans-serif;        font-size:15px;        line-height:1.5;        color:#3f514b;        \">\r\n          Product staging &amp; lifestyle scenes\r\n        <\/span>\r\n      <\/div>\r\n\r\n\r\n      <div style=\"      display:flex;      align-items:flex-start;      gap:12px;      padding:8px 0;      border-bottom:1px solid #e7e9e7;      \">\r\n        <span style=\"        flex:0 0 auto;        font-family:Georgia,'Times New Roman',serif;        font-size:18px;        line-height:1.35;        color:#b99858;        \">07<\/span>\r\n\r\n        <span style=\"        font-family:Inter,Arial,sans-serif;        font-size:15px;        line-height:1.5;        color:#3f514b;        \">\r\n          Video editing, colour grading &amp; sound design\r\n        <\/span>\r\n      <\/div>\r\n\r\n\r\n      <div style=\"      display:flex;      align-items:flex-start;      gap:12px;      padding:8px 0;      border-bottom:1px solid #e7e9e7;      \">\r\n        <span style=\"        flex:0 0 auto;        font-family:Georgia,'Times New Roman',serif;        font-size:18px;        line-height:1.35;        color:#b99858;        \">08<\/span>\r\n\r\n        <span style=\"        font-family:Inter,Arial,sans-serif;        font-size:15px;        line-height:1.5;        color:#3f514b;        \">\r\n          Content for websites, Instagram, Reels &amp; digital ads\r\n        <\/span>\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n\r\n    <!-- =====================================================\r\n         ABSCHLUSSTEXT\r\n    ====================================================== -->\r\n\r\n    <div style=\"    max-width:820px;    margin:0 auto;    text-align:center;    padding:18px 24px;    background:linear-gradient(135deg,#f4faf6,#e0eee5);    border-left:3px solid #63917b;    box-sizing:border-box;    \">\r\n\r\n      <p style=\"      margin:0;      font-family:Inter,Arial,sans-serif !important;      font-size:clamp(15px,1.6vw,16px) !important;      line-height:1.65 !important;      color:#55655f !important;      \">\r\n        You can come to us with a specific idea \u2013 or simply with a product, a service or a message.\r\n        <strong style=\"font-weight:700;color:#123f35;\">\r\n        We turn it into a visual concept and produce the finished content.\r\n        <\/strong>\r\n      <\/p>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<div style=\"max-width:820px;margin:24px auto 0;text-align:center;font:15px\/1.7 Inter,Arial,sans-serif;color:#123f35;\"><a href=\"\/en\/kontakt\/\" style=\"color:#123f35;text-decoration:underline;\">Request ad content for your business<\/a> \u00b7 <a href=\"\/en\/leistungen\/\" style=\"color:#123f35;text-decoration:underline;\">View more services<\/a><\/div><\/section><style>@media(min-width:768px){body.page-id-1676 main h1{font-size:40px!important;line-height:1.2!important}body.page-id-1676 main h2{font-size:32px!important;line-height:1.25!important}body.page-id-1676 main h3{font-size:23px!important;line-height:1.3!important}}<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53d0574 e-flex e-con-boxed e-con e-parent\" data-id=\"53d0574\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48b9f9f elementor-widget elementor-widget-html\" data-id=\"48b9f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\n     WEBBY SISTERS \u2013 TITEL-MODUL (d\u00fcnner Kopfbereich)\n     F\u00fcr den Anfang jeder Case-Study-Seite, vor dem ersten\n     Bilder\/Video-Modul. Zwei fertige Varianten unten:\n     1) ICONIC COLLECTION  (Gold)\n     2) BRILLIANT EMOTIONS (Silber-Blau)\n     Jeweils separat in ein eigenes HTML-Widget einf\u00fcgen.\n     ============================================================ -->\n\n\n<!-- ============================================================\n     WEBBY SISTERS \u2013 TITEL-MODUL (d\u00fcnner Kopfbereich)\n     Firma oben, Kampagnen-Name darunter, Tags unten in Gold.\n     Vor das Modul \"Kreativer Prozess\" setzen.\n     ============================================================ -->\n\n<div style=\"text-align:center; max-width:900px; margin:0 auto; padding:50px 20px 34px; font-family:'Inter', Arial, sans-serif;\">\n  <h2 style=\"font-size:30px; font-weight:600; letter-spacing:0.5px; color:#123f35; margin:0 0 8px;\">Ad content for Brilliant Emotions<\/h2>\n  <p style=\"font-size:16px; font-weight:500; color:#4a4a45; margin:0 0 18px;\">Iconic Collection<\/p>\n  <div style=\"width:44px; height:2px; background:#b99858; margin:0 auto 16px;\"><\/div>\n  <p style=\"font-size:12.5px; letter-spacing:3px; text-transform:uppercase; color:#b99858; font-weight:600; margin:0;\">Concept &middot; AI image design &middot; Animation &middot; Video production<\/p>\n<p style=\"font:15px\/1.6 Inter,Arial,sans-serif;margin:20px 0 0;\"><a href=\"https:\/\/brilliant-emotions.de\/\" style=\"color:#123f35;text-decoration:underline;\" target=\"_blank\" rel=\"noopener\">View the Brilliant Emotions website \u2192<\/a><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a62620e e-con-full e-flex e-con e-parent\" data-id=\"a62620e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6704e42 e-con-full e-flex e-con e-child\" data-id=\"6704e42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3b750 elementor-widget elementor-widget-html\" data-id=\"ed3b750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\n     WEBBY SISTERS \u2013 CASE STUDY: ICONIC COLLECTION (Brilliant Emotions)\n     Einfach den kompletten Block in ein Elementor \"HTML\"-Widget einf\u00fcgen.\n     Platzhalter-Bilder sind markiert mit \/* BILD ERSETZEN *\/ \u2013 dort eigene\n     Bild-URLs eintragen (background-image: url('...')).\n     ============================================================ -->\n\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600&display=swap');\n\n  .ics-wrap {\n    --ics-ink: #0c0c0d;\n    --ics-ivory: #ffffff;\n    --ics-gold: #b99858;\n    --ics-gold-soft: #cbad78;\n    --ics-brass: #8a7452;\n    --ics-line: rgba(0,0,0,0.12);\n    font-family: 'Inter', Arial, sans-serif;\n    color: var(--ics-ink);\n    background: var(--ics-ivory);\n    max-width: 1200px;\n    margin: 0 auto;\n    box-shadow: 0 30px 80px rgba(0,0,0,0.12);\n  }\n  .ics-wrap * { box-sizing: border-box; }\n  .ics-serif { font-family: Georgia, 'Times New Roman', serif; }\n  .ics-eyebrow {\n    letter-spacing: 0.28em;\n    text-transform: uppercase;\n    font-size: 12px;\n    color: var(--ics-gold-soft);\n  }\n  .ics-divider {\n    height: 1px;\n    background: var(--ics-gold);\n    margin: 18px 0;\n  }\n\n  \/* ---------- HERO ---------- *\/\n  .ics-hero {\n    display: grid;\n    grid-template-columns: 1.35fr 1fr;\n  }\n  .ics-hero-image {\n    position: relative;\n    min-height: 480px;\n    background: url('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28.-Juli-2026-19_43_26.png') center\/cover no-repeat;\n    display: flex;\n    align-items: flex-end;\n    padding: 48px;\n  }\n  .ics-hero-image::after {\n    content: \"\";\n    position: absolute;\n    inset: 0;\n    background: linear-gradient(0deg, rgba(0,0,0,0.65) 0%, rgba(0,0,0,0.05) 45%);\n  }\n  .ics-hero-content { position: relative; z-index: 1; color: #ffffff; }\n  .ics-logo {\n    width: 34px; height: 34px;\n    border: 1px solid var(--ics-gold);\n    border-radius: 50%;\n    display: flex; align-items: center; justify-content: center;\n    margin-bottom: 22px;\n    color: var(--ics-gold);\n    font-size: 16px;\n  }\n  .ics-hero-content h2 {\n    font-size: clamp(38px, 5vw, 56px);\n    line-height: 1.02;\n    font-weight: 500;\n    letter-spacing: 0.01em;\n    margin: 0 0 10px;\n    color: var(--ics-gold-soft);\n  }\n  .ics-hero-content .ics-eyebrow { margin-bottom: 26px; }\n  .ics-tags {\n    list-style: none;\n    margin: 0; padding: 0;\n    font-size: 13px;\n    letter-spacing: 0.08em;\n    text-transform: uppercase;\n    color: #cfcfd2;\n  }\n  .ics-tags li { padding: 3px 0; }\n\n  .ics-idea {\n    padding: 48px 44px;\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n  }\n  .ics-idea h3 {\n    font-size: 12px;\n    letter-spacing: 0.24em;\n    text-transform: uppercase;\n    color: var(--ics-brass);\n    margin: 0 0 18px;\n  }\n  .ics-idea p { font-size: 15px; line-height: 1.6; margin: 0 0 8px; color: #333; }\n  .ics-idea .ics-strong {\n    font-size: 22px;\n    font-weight: 600;\n    margin-bottom: 18px;\n  }\n  .ics-idea-arrow {\n    display: flex; align-items: center; gap: 14px;\n    margin: 6px 0 22px;\n  }\n  .ics-idea-chip {\n    width: 100px; height: 100px;\n    border-radius: 6px;\n    background: url('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/1-1-1.jpg') center\/cover no-repeat;\n    flex-shrink: 0;\n  }\n  .ics-idea-caption {\n    font-size: 11px;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    color: var(--ics-brass);\n    text-align: center;\n    margin-top: 10px;\n  }\n\n  \/* ---------- PLATZHALTER-TEXTFELD (frei f\u00fcr neuen Text) ---------- *\/\n  .ics-note {\n    padding: 40px 44px;\n    background: #ffffff;\n    border-top: 1px solid var(--ics-line);\n    border-bottom: 1px solid var(--ics-line);\n    font-style: italic;\n    color: #9a9a94;\n    font-size: 14px;\n    line-height: 1.7;\n  }\n  .ics-note strong { display: block; font-style: normal; color: var(--ics-brass); letter-spacing: 0.18em; text-transform: uppercase; font-size: 11px; margin-bottom: 10px; }\n\n  \/* ---------- CREATIVE PROCESS ---------- *\/\n  .ics-process { padding: 56px 44px 44px; }\n  .ics-process > h3 {\n    text-align: center;\n    font-size: 12px;\n    letter-spacing: 0.24em;\n    text-transform: uppercase;\n    color: var(--ics-brass);\n    margin: 0 0 30px;\n  }\n  .ics-strip {\n    display: grid;\n    grid-template-columns: repeat(5, 1fr);\n    gap: 14px;\n  }\n  .ics-strip figure { margin: 0; }\n  .ics-strip .ics-shot {\n    aspect-ratio: 3\/4;\n    border-radius: 4px;\n    background: linear-gradient(160deg,#ededed,#c7c7c7); \/* BILD ERSETZEN je Kachel *\/\n  }\n  .ics-strip figcaption {\n    margin-top: 10px;\n    font-size: 10px;\n    letter-spacing: 0.06em;\n    text-transform: uppercase;\n    text-align: center;\n    color: #8d8d86;\n  }\n\n  \/* ---------- VIDEO + FEATURES ---------- *\/\n  .ics-video-row {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 0;\n    border-top: 1px solid var(--ics-line);\n  }\n  .ics-video { padding: 48px 44px; text-align: center; }\n  .ics-video h3 {\n    font-size: 12px;\n    letter-spacing: 0.24em;\n    text-transform: uppercase;\n    color: var(--ics-brass);\n    margin: 0 0 26px;\n  }\n  .ics-phone {\n    width: 210px;\n    aspect-ratio: 9\/19.5;\n    margin: 0 auto;\n    border-radius: 28px;\n    border: 6px solid #111;\n    background: linear-gradient(160deg,#1c1c1c,#3a3a3a); \/* BILD ERSETZEN: Video-Standbild *\/\n    position: relative;\n  }\n  .ics-phone::before {\n    content: \"\u25b6\";\n    position: absolute; top: 50%; left: 50%;\n    transform: translate(-50%,-50%);\n    color: var(--ics-ivory);\n    font-size: 20px;\n    opacity: 0.85;\n  }\n  .ics-features {\n    padding: 48px 44px;\n    list-style: none;\n    margin: 0;\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n    gap: 16px;\n    font-size: 13px;\n    letter-spacing: 0.06em;\n    text-transform: uppercase;\n    color: #444;\n  }\n  .ics-features li::before { content: \"\u25c7 \"; color: var(--ics-gold); }\n\n  \/* ---------- ERGEBNIS + ZITAT ---------- *\/\n  .ics-result-row {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    border-top: 1px solid var(--ics-line);\n  }\n  .ics-result, .ics-quote { padding: 48px 44px; }\n  .ics-result h3, .ics-quote .ics-eyebrow { margin: 0 0 18px; }\n  .ics-result h3 {\n    font-size: 12px; letter-spacing: 0.24em; text-transform: uppercase; color: var(--ics-brass);\n  }\n  .ics-result p { font-size: 15px; line-height: 1.6; color: #333; margin: 0 0 28px; }\n  .ics-result-icons {\n    display: flex; gap: 30px;\n  }\n  .ics-result-icons div { text-align: center; font-size: 11px; letter-spacing: 0.06em; text-transform: uppercase; color: #555; }\n  .ics-result-icons span { display: block; font-size: 22px; color: var(--ics-gold); margin-bottom: 8px; }\n\n  .ics-quote { background: #0c0c0d; color: var(--ics-ivory); }\n  .ics-quote blockquote {\n    font-family: Georgia, 'Times New Roman', serif;\n    font-size: 20px; line-height: 1.55; font-style: italic;\n    margin: 0 0 26px;\n    color: var(--ics-ivory);\n  }\n  .ics-tools {\n    font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase;\n    color: var(--ics-gold-soft); line-height: 1.9;\n  }\n\n  \/* ---------- FOOTER ---------- *\/\n  .ics-footer {\n    padding: 30px 44px;\n    text-align: right;\n    border-top: 1px solid var(--ics-line);\n    font-size: 11px;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    color: var(--ics-brass);\n  }\n  .ics-footer span { display: block; font-size: 9px; color: #a9a294; margin-top: 4px; letter-spacing: 0.14em; }\n\n  \/* ---------- RESPONSIVE ---------- *\/\n  @media (max-width: 860px) {\n    .ics-hero, .ics-video-row, .ics-result-row { grid-template-columns: 1fr; }\n    .ics-strip { grid-template-columns: repeat(2, 1fr); }\n    .ics-idea, .ics-video, .ics-result, .ics-quote, .ics-process, .ics-note, .ics-footer { padding: 34px 24px; }\n    .ics-hero-image { padding: 30px; min-height: 360px; }\n  }\n<\/style>\n\n<div class=\"ics-wrap\">\n\n  <!-- HERO -->\n  <div class=\"ics-hero\">\n    <div class=\"ics-hero-image\">\n      <div class=\"ics-hero-content\">\n        <h2 class=\"ics-serif\">Iconic<br>Collection<\/h2>\n        <p class=\"ics-eyebrow\">AI jewellery campaign<\/p>\n        <ul class=\"ics-tags\">\n          <li>Concept<\/li>\n          <li>Art direction<\/li>\n          <li>Image generation<\/li>\n          <li>Video production<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n    <div class=\"ics-idea\">\n      <h3>The idea<\/h3>\n      <p>The client's original idea:<\/p>\n      <div class=\"ics-idea-arrow\">\n        <p class=\"ics-strong\" style=\"margin:0;\">A ring made of black ceramic.<\/p>\n        <div class=\"ics-idea-chip\"><\/div>\n      <\/div>\n      <p>We developed everything else: concept, design, visual world, story, animation and the entire campaign.<\/p>\n      <div class=\"ics-divider\"><\/div>\n      <p class=\"ics-idea-caption\">From the first sketch to the final video.<\/p>\n    <\/div>\n  <\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b10acd6 e-con-full e-flex e-con e-parent\" data-id=\"b10acd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61423c9 elementor-widget elementor-widget-html\" data-id=\"61423c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\n     WEBBY SISTERS \u2013 CASE STUDY: ICONIC COLLECTION \u2013 Modul 2\n     Video als durchgehender Block \u00fcber die volle H\u00f6he von Fotos + Text\n     (kein Loch mehr), Web by Sisters in der Ergebnis-Spalte.\n     Eigenes HTML-Widget in Elementor, direkt unter Modul 1 platzieren.\n     ============================================================ -->\n\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600&display=swap');\n\n  .icp-wrap {\n    --icp-ink: #123f35;\n    --icp-gold: #b99858;\n    --icp-text: #55655f;\n    --icp-line: rgba(0,0,0,0.1);\n    font-family: 'Inter', Arial, sans-serif;\n    color: var(--icp-ink);\n    background: #ffffff;\n    max-width: 1200px;\n    margin: 0 auto;\n    padding: 60px 44px;\n  }\n  .icp-wrap * { box-sizing: border-box; }\n\n  \/* ---------- KOPFZEILE ---------- *\/\n  .icp-header-row {\n    display: grid;\n    grid-template-columns: repeat(5, 1fr) 278px;\n    gap: 14px;\n    margin-bottom: 18px;\n  }\n  .icp-header-row h3 {\n    grid-column: 1 \/ 6;\n    text-align: center;\n    font-size: 15px;\n    letter-spacing: 0.2em;\n    text-transform: uppercase;\n    color: var(--icp-gold);\n    font-weight: 600;\n    margin: 0;\n  }\n  .icp-header-row h4 {\n    grid-column: 6;\n    text-align: center;\n    font-size: 15px;\n    letter-spacing: 0.16em;\n    text-transform: uppercase;\n    color: var(--icp-gold);\n    font-weight: 600;\n    margin: 0;\n  }\n\n  \/* ---------- HAUPT-GRID: FOTOS \/ PFEIL-ZEILE \/ TEXT (links) \/ VIDEO (rechts, hoher Block) ---------- *\/\n  .icp-master {\n    display: grid;\n    grid-template-columns: repeat(5, 1fr) 278px;\n    grid-template-rows: auto auto auto;\n    gap: 14px;\n    align-items: stretch;\n  }\n\n  .icp-shot {\n    aspect-ratio: 9\/16;\n    background-size: cover;\n    background-position: center;\n    border-radius: 4px;\n    cursor: pointer;\n  }\n  .icp-master > figure {\n    margin: 0;\n    grid-row: 1;\n  }\n\n  \/* Prozess-Zeile mit Pfeilen, unter den Bildern *\/\n  .icp-process-line {\n    grid-column: 1 \/ 6;\n    grid-row: 2;\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n    flex-wrap: nowrap;\n    gap: 6px;\n    padding-top: 8px;\n  }\n  .icp-process-line span {\n    font-size: 10px;\n    letter-spacing: 0.02em;\n    text-transform: uppercase;\n    color: #6b6b64;\n    font-weight: 500;\n    white-space: nowrap;\n  }\n  .icp-process-line .icp-arrow {\n    color: var(--icp-gold);\n    font-size: 13px;\n    margin: 0 1px;\n  }\n\n  \/* Video: volle H\u00f6he \u00fcber alle drei Zeilen, rechts \u2013 iPhone-15-Pro-Max-Look *\/\n  .icp-phone {\n    grid-column: 6;\n    grid-row: 1 \/ 4;\n    width: 100%;\n    height: 100%;\n    border-radius: 46px;\n    border: 10px solid #1c1c1e;\n    background: #000;\n    position: relative;\n    overflow: hidden;\n    box-shadow: 0 25px 50px rgba(0,0,0,0.2), inset 0 0 0 2px #3a3a3c;\n  }\n  \/* Dynamic Island *\/\n  .icp-phone::before {\n    content: \"\";\n    position: absolute;\n    top: 14px;\n    left: 50%;\n    transform: translateX(-50%);\n    width: 34%;\n    max-width: 90px;\n    height: 22px;\n    background: #000;\n    border-radius: 20px;\n    z-index: 3;\n  }\n  .icp-phone video {\n    position: absolute;\n    inset: 0;\n    width: 100%;\n    height: 100%;\n    object-fit: cover;\n  }\n  .icp-play-btn {\n    position: absolute;\n    bottom: 22px; left: 50%;\n    transform: translateX(-50%);\n    width: 42px; height: 42px;\n    border-radius: 50%;\n    background: rgba(255,255,255,0.9);\n    color: #123f35;\n    border: none;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    font-size: 14px;\n    cursor: pointer;\n    z-index: 2;\n    transition: opacity 0.2s ease;\n  }\n  .icp-play-btn.icp-hide { opacity: 0; pointer-events: none; }\n\n  \/* Textzeile unten: 3 Spalten, in den 5 Fotokolumnen *\/\n  .icp-row-bottom {\n    grid-column: 1 \/ 6;\n    grid-row: 3;\n    display: grid;\n    grid-template-columns: 0.9fr 1.4fr 0.7fr;\n    gap: 30px;\n    margin-top: 6px;\n    padding-top: 22px;\n    border-top: 1px solid var(--icp-line);\n  }\n  .icp-row-bottom h4 {\n    font-size: 15px;\n    letter-spacing: 0.16em;\n    text-transform: uppercase;\n    color: var(--icp-gold);\n    font-weight: 600;\n    margin: 0 0 12px;\n  }\n  .icp-ergebnis p {\n    font-size: 13px;\n    line-height: 1.55;\n    color: var(--icp-ink);\n    margin: 0 0 16px;\n  }\n  .icp-result-icons { display: flex; gap: 18px; }\n  .icp-result-icons div {\n    text-align: center;\n    font-size: 10px;\n    letter-spacing: 0.03em;\n    text-transform: uppercase;\n    color: #555;\n    line-height: 1.4;\n  }\n  .icp-result-icons span {\n    display: block;\n    font-size: 22px;\n    color: var(--icp-gold);\n    margin-bottom: 6px;\n  }\n  .icp-brand-footer {\n    margin-top: 20px;\n    padding-top: 16px;\n    border-top: 1px solid var(--icp-line);\n    text-align: left;\n    font-size: 11px;\n    letter-spacing: 0.16em;\n    text-transform: uppercase;\n    color: var(--icp-ink);\n    font-weight: 600;\n  }\n  .icp-brand-footer span {\n    display: block;\n    font-size: 9px;\n    font-weight: 400;\n    letter-spacing: 0.12em;\n    color: #9a9a94;\n    margin-top: 3px;\n  }\n\n  .icp-quote blockquote {\n    font-family: Georgia, 'Times New Roman', serif;\n    font-style: italic;\n    font-size: 13px;\n    line-height: 1.55;\n    color: var(--icp-text);\n    margin: 0 0 14px;\n    padding-left: 12px;\n    border-left: 2px solid var(--icp-gold);\n  }\n  .icp-quote .icp-tools {\n    font-size: 12px;\n    letter-spacing: 0.02em;\n    color: var(--icp-text);\n    line-height: 1.8;\n  }\n  .icp-quote .icp-tools strong {\n    display: block;\n    font-size: 13px;\n    letter-spacing: 0.16em;\n    text-transform: uppercase;\n    color: var(--icp-gold);\n    font-weight: 600;\n    margin-bottom: 8px;\n  }\n\n  .icp-features {\n    display: flex;\n    flex-direction: column;\n    gap: 12px;\n  }\n  .icp-features span {\n    font-size: 13px;\n    letter-spacing: 0.02em;\n    color: var(--icp-text);\n    display: flex;\n    align-items: center;\n    gap: 8px;\n  }\n  .icp-features span::before {\n    content: \"\";\n    width: 6px; height: 6px;\n    border-radius: 50%;\n    background: var(--icp-gold);\n    flex-shrink: 0;\n  }\n\n  \/* ---------- LIGHTBOX ---------- *\/\n  .icp-lightbox {\n    display: none;\n    position: fixed;\n    inset: 0;\n    background: rgba(10,10,10,0.9);\n    z-index: 9999;\n    align-items: center;\n    justify-content: center;\n    padding: 30px;\n    cursor: zoom-out;\n  }\n  .icp-lightbox.icp-open { display: flex; }\n  .icp-lightbox img {\n    max-width: 90vw;\n    max-height: 90vh;\n    border-radius: 4px;\n    box-shadow: 0 20px 60px rgba(0,0,0,0.4);\n  }\n  .icp-lightbox-close {\n    position: absolute;\n    top: 22px; right: 30px;\n    color: #fff;\n    font-size: 28px;\n    line-height: 1;\n    cursor: pointer;\n    font-family: Arial, sans-serif;\n  }\n\n  \/* ---------- RESPONSIVE ---------- *\/\n  @media (max-width: 860px) {\n    .icp-wrap { padding: 30px 16px; }\n    .icp-header-row { grid-template-columns: 1fr; gap: 6px; margin-bottom: 16px; }\n    .icp-header-row h3, .icp-header-row h4 { grid-column: 1; }\n    .icp-master {\n      grid-template-columns: repeat(5, 1fr);\n      grid-template-rows: auto auto auto auto;\n      gap: 5px;\n    }\n    .icp-process-line {\n      grid-column: 1 \/ 6;\n      grid-row: 2;\n      flex-wrap: wrap;\n      justify-content: center;\n      gap: 4px 8px;\n    }\n    .icp-process-line span { font-size: 8px; }\n    .icp-process-line .icp-arrow { display: none; }\n    .icp-phone { grid-column: 1 \/ 6; grid-row: 3; height: auto; aspect-ratio: 9\/16; margin-top: 14px; }\n    .icp-row-bottom { grid-column: 1 \/ 6; grid-row: 4; grid-template-columns: 1fr; gap: 22px; margin-top: 20px; }\n  }\n  @media (max-width: 420px) {\n    .icp-process-line span::after { content: \" \u00b7\"; color: var(--icp-gold); }\n    .icp-process-line span:last-child::after { content: \"\"; }\n  }\n<\/style>\n\n\n<div class=\"icp-wrap\">\n  <!-- KOPFZEILE -->\n  <div class=\"icp-header-row\">\n    <h3>Creative process<\/h3>\n    <h4>Final video<\/h4>\n  <\/div>\n\n  <!-- HAUPT-GRID -->\n  <div class=\"icp-master\">\n    <figure>\n      <div class=\"icp-shot\" style=\"background-image:url('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/5-scaled.png');\" onclick=\"icpOpenLightbox('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/5-scaled.png')\"><\/div>\n    <\/figure>\n    <figure>\n      <div class=\"icp-shot\" style=\"background-image:url('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/3-scaled.png');\" onclick=\"icpOpenLightbox('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/3-scaled.png')\"><\/div>\n    <\/figure>\n    <figure>\n      <div class=\"icp-shot\" style=\"background-image:url('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-24.-Juli-2026-15_27_12.png');\" onclick=\"icpOpenLightbox('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-24.-Juli-2026-15_27_12.png')\"><\/div>\n    <\/figure>\n    <figure>\n      <div class=\"icp-shot\" style=\"background-image:url('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/2-1-scaled.png');\" onclick=\"icpOpenLightbox('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/2-1-scaled.png')\"><\/div>\n    <\/figure>\n    <figure>\n      <div class=\"icp-shot\" style=\"background-image:url('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-24.-Juli-2026-15_27_46.png');\" onclick=\"icpOpenLightbox('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-24.-Juli-2026-15_27_46.png')\"><\/div>\n    <\/figure>\n\n    <!-- PROZESS-ZEILE MIT PFEILEN, unter den Bildern -->\n    <div class=\"icp-process-line\">\n      <span>Mood &amp; idea<\/span>\n      <span class=\"icp-arrow\">&#8250;<\/span>\n      <span>Concept development<\/span>\n      <span class=\"icp-arrow\">&#8250;<\/span>\n      <span>Product &amp; key visuals<\/span>\n      <span class=\"icp-arrow\">&#8250;<\/span>\n      <span>Photo shoot &amp; design<\/span>\n      <span class=\"icp-arrow\">&#8250;<\/span>\n      <span>Details &amp; macros<\/span>\n    <\/div>\n\n    <!-- VIDEO: spannt alle Zeilen, volle H\u00f6he, iPhone-Look -->\n    <div class=\"icp-phone\">\n      <video id=\"icpVideo\" src=\"https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/07\/07242.mp4\" loop playsinline preload=\"auto\" onclick=\"icpToggleVideo()\"><\/video>\n      <button class=\"icp-play-btn\" id=\"icpPlayBtn\" onclick=\"icpToggleVideo()\">&#9658;<\/button>\n    <\/div>\n\n    <!-- 3 Textspalten -->\n    <div class=\"icp-row-bottom\">\n      <div class=\"icp-ergebnis\">\n        <h4>The result<\/h4>\n        <p>An exclusive campaign that unites art, technology and emotion.<\/p>\n        <div class=\"icp-result-icons\">\n          <div><span>&#10070;<\/span>Premium<br>look &amp; feel<\/div>\n          <div><span>&#11042;<\/span>Strong<br>Branding<\/div>\n          <div><span>&#8599;<\/span>More<br>engagement<\/div>\n        <\/div>\n        <div class=\"icp-brand-footer\">\n          Web by Sisters\n          <span>Creative Digital Studio<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"icp-quote\">\n        <blockquote>\u201cWe take over the entire creative process \u2013 from idea to final execution. You bring the vision, we make it unforgettable.\u201d<\/blockquote>\n        <p class=\"icp-tools\">\n          <strong>Tools &amp; technologies<\/strong>\n          AI image generation \u00b7 Motion design \u00b7 Video production<br>\n          Midjourney \u00b7 Magnific \u00b7 CapCut \u00b7 Topaz \u00b7 Photoshop\n        <\/p>\n      <\/div>\n\n      <div>\n        <h4>Features<\/h4>\n        <div class=\"icp-features\">\n          <span>100% AI-generated<\/span>\n          <span>Image design<\/span>\n          <span>Motion design<\/span>\n          <span>Prompt development<\/span>\n          <span>Colour grading<\/span>\n          <span>Storytelling<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- LIGHTBOX -->\n  <div class=\"icp-lightbox\" id=\"icpLightbox\" onclick=\"icpCloseLightbox()\">\n    <span class=\"icp-lightbox-close\">&times;<\/span>\n    <img decoding=\"async\" id=\"icpLightboxImg\" src=\"\" alt=\"\">\n  <\/div>\n<\/div>\n\n<script>\n  function icpOpenLightbox(src) {\n    document.getElementById('icpLightboxImg').src = src;\n    document.getElementById('icpLightbox').classList.add('icp-open');\n  }\n  function icpCloseLightbox() {\n    document.getElementById('icpLightbox').classList.remove('icp-open');\n  }\n\n  function icpToggleVideo() {\n    var v = document.getElementById('icpVideo');\n    var btn = document.getElementById('icpPlayBtn');\n    if (v.paused) {\n      v.play();\n      btn.classList.add('icp-hide');\n    } else {\n      v.pause();\n      btn.classList.remove('icp-hide');\n    }\n  }\n  document.getElementById('icpVideo').addEventListener('ended', function() {\n    document.getElementById('icpPlayBtn').classList.remove('icp-hide');\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f757a3 e-con-full e-flex e-con e-parent\" data-id=\"9f757a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62ed41b elementor-widget elementor-widget-html\" data-id=\"62ed41b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\n     TRENNLINIE zwischen den Projekten (Brilliant Emotions \u2192 PigmentOff)\n     Volle Breite, mit Verlauf an den R\u00e4ndern, damit sie auf Wei\u00df\n     sichtbar bleibt, aber nicht hart abgeschnitten wirkt.\n     ============================================================ -->\n\n<div style=\"max-width:1200px; margin:0 auto; padding:20px 20px 0;\">\n  <div style=\"height:1px; width:100%; background:linear-gradient(90deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.14) 20%, rgba(0,0,0,0.14) 80%, rgba(0,0,0,0) 100%);\"><\/div>\n<\/div>\n\n\n<!-- ============================================================\n     WEBBY SISTERS \u2013 TITEL-MODUL: PIGMENTOFF\n     Firma oben, Produktlinie darunter, Tags unten in Blau.\n     Vor das Modul \"Kreativer Prozess\" von PigmentOff setzen.\n     ============================================================ -->\n\n<div style=\"text-align:center; max-width:900px; margin:0 auto; padding:50px 20px 34px; font-family:'Inter', Arial, sans-serif;\">\n  <h2 style=\"font-size:30px; font-weight:600; letter-spacing:0.5px; color:#2a333c; margin:0 0 8px;\">Promo video for PigmentOff<\/h2>\n  <p style=\"font-size:16px; font-weight:500; color:#4a4a45; margin:0 0 18px;\">Duo product line<\/p>\n  <div style=\"width:44px; height:2px; background:#4a6785; margin:0 auto 16px;\"><\/div>\n  <p style=\"font-size:12.5px; letter-spacing:3px; text-transform:uppercase; color:#4a6785; font-weight:600; margin:0;\">Concept &middot; AI image design &middot; Animation &middot; Video production<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a678769 e-con-full e-flex e-con e-parent\" data-id=\"a678769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83f8e9d elementor-widget elementor-widget-html\" data-id=\"83f8e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ===================================================\n     PIGMENTOFF \u2013 GLASS MODUL (responsive)\n     Desktop: Bild links \/ Text rechts, feste H\u00f6he.\n     Mobile (\u2264767px): Bild oben, Text darunter gestapelt,\n     H\u00f6hen automatisch, damit nichts \u00fcberlappt oder abschneidet.\n     =================================================== -->\n\n<style>\n  .pgm-grid {\n    max-width: 1200px;\n    margin: 0 auto;\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    border-radius: 4px;\n    overflow: hidden;\n  }\n  .pgm-image {\n    position: relative;\n    height: 420px;\n    background-color: #12151a;\n  }\n  .pgm-image img {\n    width: 100%;\n    height: 100%;\n    object-fit: cover;\n    object-position: center;\n    display: block;\n  }\n  .pgm-panel {\n    position: relative;\n    height: 420px;\n    padding: 44px 40px;\n    display: flex;\n    flex-direction: column;\n    justify-content: center;\n    background-color: #3d4a5a;\n    background-image: linear-gradient(135deg, #47566a, #333e4c);\n    border-left: 1px solid rgba(255,255,255,0.12);\n    box-sizing: border-box;\n  }\n  .pgm-eyebrow   { color:#a9c2d9; font-size:12px; letter-spacing:2px; margin:0 0 12px; font-weight:600; }\n  .pgm-lead      { color:#eef2f6; font-size:15px; margin:0 0 16px; line-height:1.5; }\n  .pgm-bold      { color:#ffffff; font-size:22px; font-weight:600; line-height:1.35; margin:0 0 18px; }\n  .pgm-body      { color:#c3d0dc; font-size:13px; line-height:1.6; margin:0 0 24px; }\n  .pgm-divider   { width:100%; height:1px; background-color:rgba(255,255,255,0.2); margin-bottom:22px; }\n  .pgm-footer    { color:#d5dde4; font-size:12px; letter-spacing:1px; text-align:center; margin:0 0 8px; }\n  .pgm-brand     { color:#ffffff; font-size:20px; letter-spacing:3px; text-align:center; font-weight:600; margin:0 0 6px; }\n  .pgm-tag       { color:#a9b8c6; font-size:11px; letter-spacing:2px; text-align:center; margin:0; }\n\n  \/* ---------- MOBILE: gestapelt, keine festen H\u00f6hen mehr ---------- *\/\n  @media (max-width: 767px) {\n    .pgm-grid {\n      grid-template-columns: 1fr;\n    }\n    .pgm-image {\n      height: 260px;\n    }\n    .pgm-panel {\n      height: auto;\n      padding: 36px 24px;\n    }\n    .pgm-bold {\n      font-size: 19px;\n    }\n  }\n<\/style>\n\n<div class=\"pgm-grid\">\n\n  <div class=\"pgm-image\">\n    <img decoding=\"async\" src=\"https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/08\/cosmetic-1.png\" alt=\"Werbe-Content f\u00fcr PigmentOff: Visualisierung der Produktlinie Duo\">\n  <\/div>\n\n  <div class=\"pgm-panel\">\n    <p class=\"pgm-eyebrow\">THE TASK<\/p>\n    <p class=\"pgm-lead\">Professional products for PMU and microblading.<\/p>\n    <p class=\"pgm-bold\">One product line. Two activation times.<br>One clear message.<\/p>\n    <p class=\"pgm-body\">Our task: not just to show the products, but to make their application, effect and professionalism visually easy to understand.<\/p>\n    <div class=\"pgm-divider\"><\/div>\n    <p class=\"pgm-footer\">FROM PRODUCT TO VISUAL STORY.<\/p>\n    <p class=\"pgm-brand\">PIGMENTOFF<\/p>\n    <p class=\"pgm-tag\">PRODUCT CAMPAIGN &nbsp;&middot;&nbsp; AI PROMO VIDEO<\/p>\n  <\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9078c31 e-con-full e-flex e-con e-parent\" data-id=\"9078c31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f620da2 elementor-widget elementor-widget-html\" data-id=\"f620da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\n     WEBBY SISTERS \u2013 CASE STUDY: PIGMENTOFF \u2013 Modul 2\n     Identischer Aufbau wie \"Iconic Collection\" Modul 2:\n     Video als durchgehender Block \u00fcber die volle H\u00f6he von\n     Fotos + Text, Lightbox, Play\/Pause. Nur Farben & Inhalt\n     an PigmentOff (Grau-Blau) angepasst.\n     Eigenes HTML-Widget in Elementor, direkt unter Modul 1\n     (Glass-Modul) platzieren.\n     ============================================================ -->\n\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600&display=swap');\n\n  .pgo-wrap {\n    --pgo-ink: #2a333c;\n    --pgo-accent: #4a6785;\n    --pgo-text: #5a6570;\n    --pgo-line: rgba(0,0,0,0.1);\n    font-family: 'Inter', Arial, sans-serif;\n    color: var(--pgo-ink);\n    background: #ffffff;\n    max-width: 1200px;\n    margin: 0 auto;\n    padding: 60px 44px;\n  }\n  .pgo-wrap * { box-sizing: border-box; }\n\n  \/* ---------- KOPFZEILE ---------- *\/\n  .pgo-header-row {\n    display: grid;\n    grid-template-columns: repeat(5, 1fr) 278px;\n    gap: 14px;\n    margin-bottom: 18px;\n  }\n  .pgo-header-row h3 {\n    grid-column: 1 \/ 6;\n    text-align: center;\n    font-size: 15px;\n    letter-spacing: 0.2em;\n    text-transform: uppercase;\n    color: var(--pgo-accent);\n    font-weight: 600;\n    margin: 0;\n  }\n  .pgo-header-row h4 {\n    grid-column: 6;\n    text-align: center;\n    font-size: 15px;\n    letter-spacing: 0.16em;\n    text-transform: uppercase;\n    color: var(--pgo-accent);\n    font-weight: 600;\n    margin: 0;\n  }\n\n  \/* ---------- HAUPT-GRID: FOTOS \/ PFEIL-ZEILE \/ TEXT (links) \/ VIDEO (rechts, hoher Block) ---------- *\/\n  .pgo-master {\n    display: grid;\n    grid-template-columns: repeat(5, 1fr) 278px;\n    grid-template-rows: auto auto auto;\n    gap: 14px;\n    align-items: stretch;\n  }\n\n  .pgo-shot {\n    aspect-ratio: 9\/16;\n    background-size: cover;\n    background-position: center;\n    border-radius: 4px;\n    cursor: pointer;\n  }\n  .pgo-master > figure {\n    margin: 0;\n    grid-row: 1;\n  }\n\n  \/* Prozess-Zeile mit Pfeilen, unter den Bildern *\/\n  .pgo-process-line {\n    grid-column: 1 \/ 6;\n    grid-row: 2;\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n    flex-wrap: nowrap;\n    gap: 6px;\n    padding-top: 8px;\n  }\n  .pgo-process-line span {\n    font-size: 10px;\n    letter-spacing: 0.02em;\n    text-transform: uppercase;\n    color: #6b6b70;\n    font-weight: 500;\n    white-space: nowrap;\n  }\n  .pgo-process-line .pgo-arrow {\n    color: var(--pgo-accent);\n    font-size: 13px;\n    margin: 0 1px;\n  }\n\n  \/* Video: volle H\u00f6he \u00fcber alle drei Zeilen, rechts \u2013 iPhone-Look *\/\n  .pgo-phone {\n    grid-column: 6;\n    grid-row: 1 \/ 4;\n    width: 100%;\n    height: 100%;\n    border-radius: 46px;\n    border: 10px solid #1c1c1e;\n    background: #000;\n    position: relative;\n    overflow: hidden;\n    box-shadow: 0 25px 50px rgba(0,0,0,0.2), inset 0 0 0 2px #3a3a3c;\n  }\n  \/* Dynamic Island *\/\n  .pgo-phone::before {\n    content: \"\";\n    position: absolute;\n    top: 14px;\n    left: 50%;\n    transform: translateX(-50%);\n    width: 34%;\n    max-width: 90px;\n    height: 22px;\n    background: #000;\n    border-radius: 20px;\n    z-index: 3;\n  }\n  .pgo-phone video {\n    position: absolute;\n    inset: 0;\n    width: 100%;\n    height: 100%;\n    object-fit: cover;\n  }\n  .pgo-play-btn {\n    position: absolute;\n    bottom: 22px; left: 50%;\n    transform: translateX(-50%);\n    width: 42px; height: 42px;\n    border-radius: 50%;\n    background: rgba(255,255,255,0.9);\n    color: var(--pgo-ink);\n    border: none;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    font-size: 14px;\n    cursor: pointer;\n    z-index: 2;\n    transition: opacity 0.2s ease;\n  }\n  .pgo-play-btn.pgo-hide { opacity: 0; pointer-events: none; }\n\n  \/* Textzeile unten: 3 Spalten, in den 5 Fotokolumnen *\/\n  .pgo-row-bottom {\n    grid-column: 1 \/ 6;\n    grid-row: 3;\n    display: grid;\n    grid-template-columns: 0.9fr 1.4fr 0.7fr;\n    gap: 30px;\n    margin-top: 6px;\n    padding-top: 22px;\n    border-top: 1px solid var(--pgo-line);\n  }\n  .pgo-row-bottom h4 {\n    font-size: 15px;\n    letter-spacing: 0.16em;\n    text-transform: uppercase;\n    color: var(--pgo-accent);\n    font-weight: 600;\n    margin: 0 0 12px;\n  }\n  .pgo-ergebnis p {\n    font-size: 13px;\n    line-height: 1.55;\n    color: var(--pgo-ink);\n    margin: 0 0 16px;\n  }\n  .pgo-result-icons { display: flex; gap: 18px; }\n  .pgo-result-icons div {\n    text-align: center;\n    font-size: 10px;\n    letter-spacing: 0.03em;\n    text-transform: uppercase;\n    color: #555a60;\n    line-height: 1.4;\n  }\n  .pgo-result-icons span {\n    display: block;\n    font-size: 22px;\n    color: var(--pgo-accent);\n    margin-bottom: 6px;\n  }\n  .pgo-brand-footer {\n    margin-top: 20px;\n    padding-top: 16px;\n    border-top: 1px solid var(--pgo-line);\n    text-align: left;\n    font-size: 11px;\n    letter-spacing: 0.16em;\n    text-transform: uppercase;\n    color: var(--pgo-ink);\n    font-weight: 600;\n  }\n  .pgo-brand-footer span {\n    display: block;\n    font-size: 9px;\n    font-weight: 400;\n    letter-spacing: 0.12em;\n    color: #9a9a9e;\n    margin-top: 3px;\n  }\n\n  .pgo-quote blockquote {\n    font-family: Georgia, 'Times New Roman', serif;\n    font-style: italic;\n    font-size: 13px;\n    line-height: 1.55;\n    color: var(--pgo-text);\n    margin: 0 0 14px;\n    padding-left: 12px;\n    border-left: 2px solid var(--pgo-accent);\n  }\n  .pgo-quote .pgo-tools {\n    font-size: 12px;\n    letter-spacing: 0.02em;\n    color: var(--pgo-text);\n    line-height: 1.8;\n  }\n  .pgo-quote .pgo-tools strong {\n    display: block;\n    font-size: 13px;\n    letter-spacing: 0.16em;\n    text-transform: uppercase;\n    color: var(--pgo-accent);\n    font-weight: 600;\n    margin-bottom: 8px;\n  }\n\n  .pgo-features {\n    display: flex;\n    flex-direction: column;\n    gap: 12px;\n  }\n  .pgo-features span {\n    font-size: 13px;\n    letter-spacing: 0.02em;\n    color: var(--pgo-text);\n    display: flex;\n    align-items: center;\n    gap: 8px;\n  }\n  .pgo-features span::before {\n    content: \"\";\n    width: 6px; height: 6px;\n    border-radius: 50%;\n    background: var(--pgo-accent);\n    flex-shrink: 0;\n  }\n\n  \/* ---------- LIGHTBOX ---------- *\/\n  .pgo-lightbox {\n    display: none;\n    position: fixed;\n    inset: 0;\n    background: rgba(10,10,10,0.9);\n    z-index: 9999;\n    align-items: center;\n    justify-content: center;\n    padding: 30px;\n    cursor: zoom-out;\n  }\n  .pgo-lightbox.pgo-open { display: flex; }\n  .pgo-lightbox img {\n    max-width: 90vw;\n    max-height: 90vh;\n    border-radius: 4px;\n    box-shadow: 0 20px 60px rgba(0,0,0,0.4);\n  }\n  .pgo-lightbox-close {\n    position: absolute;\n    top: 22px; right: 30px;\n    color: #fff;\n    font-size: 28px;\n    line-height: 1;\n    cursor: pointer;\n    font-family: Arial, sans-serif;\n  }\n\n  \/* ---------- RESPONSIVE ---------- *\/\n  @media (max-width: 860px) {\n    .pgo-wrap { padding: 30px 16px; }\n    .pgo-header-row { grid-template-columns: 1fr; gap: 6px; margin-bottom: 16px; }\n    .pgo-header-row h3, .pgo-header-row h4 { grid-column: 1; }\n    .pgo-master {\n      grid-template-columns: repeat(5, 1fr);\n      grid-template-rows: auto auto auto auto;\n      gap: 5px;\n    }\n    .pgo-process-line {\n      grid-column: 1 \/ 6;\n      grid-row: 2;\n      flex-wrap: wrap;\n      justify-content: center;\n      gap: 4px 8px;\n    }\n    .pgo-process-line span { font-size: 8px; }\n    .pgo-process-line .pgo-arrow { display: none; }\n    .pgo-phone { grid-column: 1 \/ 6; grid-row: 3; height: auto; aspect-ratio: 9\/16; margin-top: 14px; }\n    .pgo-row-bottom { grid-column: 1 \/ 6; grid-row: 4; grid-template-columns: 1fr; gap: 22px; margin-top: 20px; }\n  }\n  @media (max-width: 420px) {\n    .pgo-process-line span::after { content: \" \u00b7\"; color: var(--pgo-accent); }\n    .pgo-process-line span:last-child::after { content: \"\"; }\n  }\n<\/style>\n\n\n<div class=\"pgo-wrap\">\n  <!-- KOPFZEILE -->\n  <div class=\"pgo-header-row\">\n    <h3>Creative process<\/h3>\n    <h4>Final video<\/h4>\n  <\/div>\n\n  <!-- HAUPT-GRID -->\n  <div class=\"pgo-master\">\n    <figure>\n      <div class=\"pgo-shot\" style=\"background-image:url('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/08\/coametic-5.png');\" onclick=\"pgoOpenLightbox('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/08\/coametic-5.png')\"><\/div>\n    <\/figure>\n    <figure>\n      <div class=\"pgo-shot\" style=\"background-image:url('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/08\/cosmetic-2-.png');\" onclick=\"pgoOpenLightbox('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/08\/cosmetic-2-.png')\"><\/div>\n    <\/figure>\n    <figure>\n      <div class=\"pgo-shot\" style=\"background-image:url('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/08\/cosmetic-3.png');\" onclick=\"pgoOpenLightbox('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/08\/cosmetic-3.png')\"><\/div>\n    <\/figure>\n    <figure>\n      <div class=\"pgo-shot\" style=\"background-image:url('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/08\/cosmetic-4.png');\" onclick=\"pgoOpenLightbox('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/08\/cosmetic-4.png')\"><\/div>\n    <\/figure>\n    <figure>\n      <div class=\"pgo-shot\" style=\"background-image:url('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/08\/cosmetic-6.png');\" onclick=\"pgoOpenLightbox('https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/08\/cosmetic-6.png')\"><\/div>\n    <\/figure>\n\n    <!-- PROZESS-ZEILE MIT PFEILEN, unter den Bildern -->\n    <div class=\"pgo-process-line\">\n      <span>Product &amp; positioning<\/span>\n      <span class=\"pgo-arrow\">&#8250;<\/span>\n      <span>Visual concept<\/span>\n      <span class=\"pgo-arrow\">&#8250;<\/span>\n      <span>Application &amp; story<\/span>\n      <span class=\"pgo-arrow\">&#8250;<\/span>\n      <span>Effect visualised<\/span>\n      <span class=\"pgo-arrow\">&#8250;<\/span>\n      <span>Branding &amp; details<\/span>\n    <\/div>\n\n    <!-- VIDEO: spannt alle Zeilen, volle H\u00f6he, iPhone-Look -->\n    <div class=\"pgo-phone\">\n      <video id=\"pgoVideo\" src=\"https:\/\/www.webbysisters.com\/wp-content\/uploads\/2026\/08\/0729.mp4\" loop playsinline preload=\"auto\" onclick=\"pgoToggleVideo()\"><\/video>\n      <button class=\"pgo-play-btn\" id=\"pgoPlayBtn\" onclick=\"pgoToggleVideo()\">&#9658;<\/button>\n    <\/div>\n\n    <!-- 3 Textspalten -->\n    <div class=\"pgo-row-bottom\">\n      <div class=\"pgo-ergebnis\">\n        <h4>The result<\/h4>\n        <p>A visual product campaign that communicates complex information quickly, elegantly and clearly.<\/p>\n        <div class=\"pgo-result-icons\">\n          <div><span>&#10022;<\/span>Clear<br>message<\/div>\n          <div><span>&#11043;<\/span>Professional<br>look<\/div>\n          <div><span>&#8599;<\/span>Strong product<br>storytelling<\/div>\n        <\/div>\n        <div class=\"pgo-brand-footer\">\n          Web by Sisters\n          <span>Creative Digital Studio<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"pgo-quote\">\n        <blockquote>\u201cWe don't just show a product \u2013 we make its benefits visible.\u201d<\/blockquote>\n        <p class=\"pgo-tools\">\n          <strong>Tools &amp; technologies<\/strong>\n          AI image generation \u00b7 Product visualisation \u00b7 Video production<br>\n          Midjourney \u00b7 Magnific \u00b7 CapCut \u00b7 Photoshop\n        <\/p>\n      <\/div>\n\n      <div>\n        <h4>Features<\/h4>\n        <div class=\"pgo-features\">\n          <span>AI-generated image concept<\/span>\n          <span>Product visualisation<\/span>\n          <span>Application scenes<\/span>\n          <span>storytelling<\/span>\n          <span>AI animation<\/span>\n          <span>Video editing &amp; sound design<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- LIGHTBOX -->\n  <div class=\"pgo-lightbox\" id=\"pgoLightbox\" onclick=\"pgoCloseLightbox()\">\n    <span class=\"pgo-lightbox-close\">&times;<\/span>\n    <img decoding=\"async\" id=\"pgoLightboxImg\" src=\"\" alt=\"\">\n  <\/div>\n<\/div>\n\n<script>\n  function pgoOpenLightbox(src) {\n    document.getElementById('pgoLightboxImg').src = src;\n    document.getElementById('pgoLightbox').classList.add('pgo-open');\n  }\n  function pgoCloseLightbox() {\n    document.getElementById('pgoLightbox').classList.remove('pgo-open');\n  }\n\n  function pgoToggleVideo() {\n    var v = document.getElementById('pgoVideo');\n    var btn = document.getElementById('pgoPlayBtn');\n    if (v.paused) {\n      v.play();\n      btn.classList.add('pgo-hide');\n    } else {\n      v.pause();\n      btn.classList.remove('pgo-hide');\n    }\n  }\n  document.getElementById('pgoVideo').addEventListener('ended', function() {\n    document.getElementById('pgoPlayBtn').classList.remove('pgo-hide');\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>WERBE-CONTENT Werbe-Content: Ideen werden sichtbar Wir entwickeln visuellen Content f\u00fcr Unternehmen, Produkte und Marken \u2013 von der ersten Idee bis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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